This week's reflection: Be more visible – and at the same time find your inner self

In the past week, I have started to market myself more actively on social media. It has been both exciting and unusual. I have taken a new step: to start showing myself in video format. Since it is new, there has of course been a certain nerve behind each publication – a little edgy, a little revealing. But also a lot of fun and developing.

There's something about moving images that creates a different presence. A face. A voice. An energy. And since I'm building a brand that should reflect the whole of me – both the process, the thoughts and the finished expression – it feels important to also show the way there.

A large part of my creativity comes from dance. That's where the ideas start to flow. When I pause from work and let my body move freely – without goals, without demands – something happens. My imagination awakens. Suddenly I can see in front of me how a motif should feel, how a room can change, how a color enhances a mood. Dance helps me visualize from the inside, not just think from the outside.

That's why it feels good to share it too. A movement. A moment of singing. A glimpse of how ideas are born in the body before they take shape on the screen.

I wish I had had more time to work on the new collection (which I'm really excited about!), but a lot of time has been spent understanding how I create my videos – technique, format, tempo. It's all new.

But I look forward to continuing. Learning more. Sharing more.

Lillrum is just getting started.

Please check out my new Reel on Instagram! <3